Vapourcore
Smoking the competition
Who
Vapourcore
Vapourcore
What
Visual Identity and Packaging
Visual Identity and Packaging
Where
United Kingdom
United Kingdom
Why
Entering a highly competitive market place as a new brand, at a time when the government were introducing strict new regulations.
Although experienced and knowledgeable of their product and industry, our client was entering a highly competitive market place as a new brand, at a time when the government were introducing strict new regulations. A visual identity was needed to set their product range apart from their competitors allowing Vapourcore to challenge to be the market leader on a wholesale basis.
The Opportunity
A visual identity that carries a “wholesale” look and feel, whilst adhering to new regulations.
Creating a strong and credible visual identity that carries a “wholesale” look and feel which can then be applied through various ranges of hardware and e-liquids whilst accommodating the TPD regulations.
The Solution
Through a trend forecasting process, a clean and contemporary visual identity was developed – including flexibility with a strong mark and supporting logotype.
Through a trend forecasting process a clean and contemporary visual identity was developed including flexibility with a strong mark and supporting logotype. These elements alongside a considered colour palette were then applied across Gen 2 and Gen 3 product ranges, also developing sub-brands for each range including name creation for e-liquid ranges and hardware devices.
