In 2014 we we’re invited by former British Rally Champion, Guy Wilks to rebrand Karting North East helping complete the sites redevelopment. Three years earlier Guy had quit the glamorous world of rallying, purchasing the business and its run-down site from its previous owners. The 30-acre karting complex was being completely redeveloped and Guy felt that their current brand identity did not communicate effectively what they had to offer.

We worked closely with the team at KNE to develop an entirely new brand; starting with Brand Definition,  progressing through Brand Naming and on to develop a whole new Brand Identity. With this complete we reviewed the brands current communication materials, designing and redesigning key physical, digital, and environmental touchpoints to ensure the brand could communicate effectively with its audiences.

Finally we handed the brand over to the team at KNE, providing them with guidelines, editable templates and assets to be used by their internal marketing team.