Lane7
A Brand With Balls
Who
Lane7
Lane7
What
Brand Identity, Interior and Printed Materials
Brand Identity, Interior and Printed Materials
Where
Newcastle upon Tyne
Newcastle upon Tyne
Why
The client had the idea, and the means, to create something from nothing. So we helped.
The client had experience in buildings and renovation, an old building and a strong concept, but no prior knowledge of building a venue.
The Opportunity
The North East was missing something that offered more than just food and drink.
The Newcastle market was in need of a venue – and brand – that offered more than the usual food and drink, and Lane7 was large enough to do this.
The Solution
Something to challenged the norm, and communications that created desire before the doors even opened.
The development of an iconic name and logo, an interior that challenged the norm, and communications that created awareness and desire before the venue opened.
