Design Effectiveness — Making the intangible tangible
In the democratised world we live in, everyone is entitled to their opinion (and rightly so). And a lot of the time, your opinion is all that is required. Do you like it? Do you think it would be better if it was different? How would you improve it? But its important to remember that without anything […]
What If Your Supermarket Receipt Revealed Nutritional Info About Your Purchase?
The World Health Organisation predicts that 74 % of men and 64 % of women in the U.K. will be overweight or obese by 2030. An initiative such as this could help shoppers become more aware of their diet choices and curb obesity. Designer Hayden Peek has proposed a new concept for supermarket receipts that visualise […]
11 Lessons in 11 Months.
Getting into the creative industry is becoming more and more of a challenge, the market is swarming with professionals and graduates all applying for the same job. I have read countless articles about ways to stand out from the crowd, how to ace an interview, etc. And so you’ll be relieved to hear I’m not writing […]
Sri Tea Redesign
Newcastle and London-based Wonderstuff recently worked on the packaging redesign for Sri Tea, aiming to build awareness of the health benefits behind the tea. Sri Tea is a small, family-run health-tea business with a genuine passion to educate and innovate, that is leading the charge in bringing real tea back to the cups of Britain. […]
A Wonderstuff 2015.
So, as the festive period rapidly approaches us and 2015 comes to a close, we reflect on another successful year for us, one that we’ll look back on with many fond memories. We have been privileged enough to work with a great range of ambitious clients on a variety of equally ambitious projects throughout the […]
Capital gains are Wonderstuff for NE brand experts
A North East brand and design consultancy is to open a London office to service its growing raft of UK-wide clients. Wonderstuff, who has also just moved into new, larger premises in Newcastle, taking on new staff at the same time, will install one of its long-standing brand consultants, Merlin Duff, as the head of […]
My 4-week Internship
After 4-weeks at Wonderstuff my internship is now coming to an end. From graduating in July of this year, I have had the opportunity to experience several placements within the design industry. Although University has helped me to understand the tools necessary to being a successful creative, my time spent as an intern at […]
The Truth About Branding
Let’s get this straight, Branding isn’t marketing or advertising; it doesn’t exist to help organisations sell. So what is branding? More to the point what is brand? A huge part of every day is educating people about Branding; about what it really is and what it really does. There’s no problem with this — it’s an enjoyable […]
£500,000 relaunch of Karting North East
In 2014 we we’re invited by former British Rally Champion, Guy Wilks to rebrand Karting North East helping complete the sites redevelopment. Three years earlier Guy had quit the glamorous world of rallying, purchasing the business and its run-down site from its previous owners. The 30-acre karting complex was being completely redeveloped and Guy felt […]
NHS Wayfinding
At the end of February 2015 a brand new £32m, state-of-the-art NHS Emergency Care Centre opened in Gateshead. The building, designed by architects Ryder has brought cutting-edge healthcare to Gateshead as well as a new way of dealing with patients during an emergency. The building not only has a unique look and feel, but it also […]
German Design Award 2016 Nomination
We’re very happy to have received (again) a nomination for the 2016 German Design Award from the German Design Council. The quality of our work for Durham Distillery has this time attracted the attention of the German Design Council, and we’ve been nominated in the ‘Excellent Communications Design’ category. The German Design Award is a leading […]
Effective Design Case Study: British Gas Bill Re-design
In 2012, British Gas, the largest of the Big Six energy suppliers, rolled out a new look Gas bill to all of its customers. On the face of it this doesn’t sound much, but in the words of their design agency Lippincott; A piece of paper that goes to more than 10 million customers is […]
The Fox Hole
The Fox Hole is on the site of the former Carlbury Arms in Piercebridge, west of Darlington. The site opened earlier in the summer has been given a £250,000 overhaul by the owners of Lane7 in Newcastle. We worked with the team to develop a strong new look and feel for the business which included name generation, brand identity and digital […]
Design is an investment, not a cost.
Think back over the past few years and pick a design project you’ve been involved in. Maybe you were involved in a rebranding exercise. Maybe you oversaw an interiors fit-out; perhaps it was a service design project that changed the way your stakeholders engage with you. Did the project go well? How do you know? […]
Durham Distillery named as ‘Top 10 UK distillery’.
The Spirits Business have named Durham Distillery as a ‘Top 10 UK Distillery in the UK’. England’s most northerly distillery officially released the first bottles of its gin in April 2014, and followed up its success with a vodka later in the summer. According to the distillery founder, former NHS chief Jon Chadwick, Durham Gin sells […]
We don’t do free pitches. Here’s why.
As members of the Design Business Association (DBA) we have agreed not to carry out free creative pitching — unpaid, speculative creative work damages the outcome of a project and limits return on investment. Submitting speculative designs at a pitching stage leads design firms to focus on aesthetics over business goals and target audience. It becomes a […]
