We see a future where all SME’s understand their brand and use it to help achieve their goals. We now need an experienced, multi-skilled designer to join our Newcastle team. We work with SME clients who realise that the right growth for their organisation is dependent on communicating and sustaining their brand; across brand […]
Author archives: Paul Alderson
Vapourcore E-Liquid Packaging
Another peek at one of long term projects. We’ve been working with the Vapourcore team for several months to develop their branding and implement it across a range of packaging and communications material – all to launch the brand as a serious contender in the market. Like the Zoe project, there’s a lot more to the […]
Zoe Packaging design
We’ve been working with the founder of Zoe since 2015 to help define, develop and launch the brand and can now show you the packaging – a key part of the communications material to help drive the brand forward. Zoe. Simple, honest sports nutrition for women. There’s a lot more to the Zoe brand than this, and once the […]
You’re a Brand Consultant. Now be Wonderstuff.
We see a future where all SME’s understand their brand and use it to help achieve their goals. After building a strong Brand Consultancy offering, we now need a Brand Consultant to join our Newcastle team. We work with SME clients who realise that the right growth for their organisation is dependent on their brand; […]
Don’t be the 9 to 5 guy
My two months as an Intern. By Patrick Pyka, Design Intern, Wonderstuff I was a second year, more than half way through his Graphic Design degree, looking forward to a semester which I would later learn to be the busiest few months of my life. The imminent tasks of finalising portfolios and applying for internships […]
PHI PIE Food Branding
We are big fans of Greek food here at Wonderstuff and were delighted to work further with premium food company PHI FOOD, importers of high quality and organic products from carefully selected growers throughout Greece. Our previous work helped define their brand and vision, and resulted in the creation of the PHI parent company identity […]
Transform Conference Europe; The annual conference on Brand
On Thursday, July 7th 2016 Paul (Founder) and Merlin (Brand Consultant) attended the Transform Conference Europe. Titled as “The annual conference for rebranding, reposting and transformation” and with a host of great speakers including; Chris Nurko, Global Chairman, Futurebrand Max Holliday, Director of Real Estate, WPP Hannah Wilson, Head of Marketing, Gumtree Kirsten Walkom, […]
Branding, and the strategy for implementing and maintaining it, should be key a part of your business plan
Thoughts from the July 2016 Transform Conference Europe on Brand
‘Brand’ is to organisation as ‘character’ is to human.
Your organisation works to deliver for its audience. Your brand is the reason they’re your audience. The human body is a wonderful thing, hundreds of individual parts all working together, in synchronisation, to make the body work. All functional elements that make a body ‘tick’. Everything you need right? Well, let’s put it another way. […]
Delivering effective design consistently can only be achieved through the knowledge and understanding that comes before it.
7 years of brand and design for ambitious clients
In April 2009 Wonderstuff was born (as Wonder Stuff Studio). One man. One machine. One dream. The last 7 years have seen Wonderstuff grow to a team of 7 in two offices, have its work featured by leading industry magazines and the pleasure of working with clients in the North East, across the UK, and […]
Knock Knock. Who’s brand is there?
When a stranger knocks on your door, is their first impression the right impression of your brand? If you haven’t trained a great receptionist – and many SME’s haven’t, they either don’t have one, or the role is seen as low importance in the organisation and poorly resourced – then imagine who might answer the […]
Download the report – Making brand and design an investment
During October 2015 we conducted a survey to gather insight into how organisations who buy design feel about their return on investment from design, their relationships with designers and their understanding of how design can add value for them. This report documents the results and provides insight into how the results can be addressed and […]
Making brand and design an investment : Survey report
During October 2015 we conducted a survey to gather insight into how organisations who buy design feel about their return on investment from design, their relationships with designers and their understanding of how design can add value for them. This report documents the results and provides insight into how the results can be addressed and […]
Northern Design Festival, photo essay
A snapshot of the Architects Breakfast, part of Northern Design Festival 2015 Northern Design Festival 2015, Architects breakfast, Oct 22nd 2015
Your brand is a toilet
Oh yes it is. There are so many organisations out there that only consider their ‘front of house’ when they decide how they represent themselves. Restaurants and retailers are the ones we think of most with this clear break, but service based organisations are equally liable to do this too (with their marketing or products […]
