Gills Fry Fry

The team at Gills approached us back in 2010 as they felt that their current status was not communicated effectively through the existing brand. We knew they had a great service and product, but we felt that we could help them communicate it more effectively. Since 2010 we’ve helped them launch their most complete brand […]

This Girl Can

We’ve all seen the new Sport England promotional campaign, featuring a catchy tune, jiggling bums and the ‘This Girl Can’ stamp to help encourage more women to take up exercise (if you haven’t, you can watch it on the This Girl Can website) What makes the ‘This Girl Can’ brand so good is that it has […]

More than just a logo

When a high-profile company launches a new identity, three comments from the public are almost guaranteed: “My five-year-old could have done that”, “£200k for a squiggle? What a rip-off” and “It looks like a bum”. While most designers have become thick-skinned, it hides a deeper problem for brands launching new identities. With all the attention […]

German Design Award 2015 Nomination

We’re happy to have received a nomination for the 2015 German Design Award from the German Design Council. The quality of our work for Lane7 has attracted the attention of the German Design Council, and we’ve been nominated in the ‘Excellent Communications Design’ category. The German Design Award is a leading international premium design award, prizes […]

A Brand With Spirit

Our latest project, Durham Distillery launched last week and has been an instant success. It’s flagship product Durham Gin was first available at the Newcastle Whisky Festival and the 100 bottles of limited edition first batch gin sold out before the day was done. That has been followed this week by the launch of the […]

The Winds of Change

The winds of change are all-a-blowing here at The Hayloft. Whilst we’re sad to see our long-term office-mates and collaborators Consult and Design move the majority of their team over to Sunderland Software City, it’s also great news for us as we’ve been able to spread out. Having the double the space couldn’t come at […]