Delivering effective design consistently can only be achieved through the knowledge and understanding that comes before it.
7 years of brand and design for ambitious clients
In April 2009 Wonderstuff was born (as Wonder Stuff Studio). One man. One machine. One dream. The last 7 years have seen Wonderstuff grow to a team of 7 in two offices, have its work featured by leading industry magazines and the pleasure of working with clients in the North East, across the UK, and […]
Knock Knock. Who’s brand is there?
When a stranger knocks on your door, is their first impression the right impression of your brand? If you haven’t trained a great receptionist – and many SME’s haven’t, they either don’t have one, or the role is seen as low importance in the organisation and poorly resourced – then imagine who might answer the […]
Download the report – Making brand and design an investment
During October 2015 we conducted a survey to gather insight into how organisations who buy design feel about their return on investment from design, their relationships with designers and their understanding of how design can add value for them. This report documents the results and provides insight into how the results can be addressed and […]
Making brand and design an investment : Survey report
During October 2015 we conducted a survey to gather insight into how organisations who buy design feel about their return on investment from design, their relationships with designers and their understanding of how design can add value for them. This report documents the results and provides insight into how the results can be addressed and […]
Northern Design Festival, photo essay
A snapshot of the Architects Breakfast, part of Northern Design Festival 2015 Northern Design Festival 2015, Architects breakfast, Oct 22nd 2015
Your brand is a toilet
Oh yes it is. There are so many organisations out there that only consider their ‘front of house’ when they decide how they represent themselves. Restaurants and retailers are the ones we think of most with this clear break, but service based organisations are equally liable to do this too (with their marketing or products […]
We are Wonderstuff
And we’d like to introduce you to our future. Today sees the launch of not only our new branding, but the next phase of our ambitious plans. The first phase came to fruition with our recent office move to larger premises in Gosforth and we are now proud to announce the launch of our London office. Our […]
Galedin Veterinary
Galedin Veterinary is the product of the merger at the beginning of 2015 between two long-established veterinary practices, RentonSwan Vets and Merlin Veterinary Group. In early 2014 the two companies approached us for support and we were appointed to carry out a strategic re-brand of the two practices. The merger between RentonSwan Vets and Merlin Veterinary Group […]
News from the future
This week we’ve added to our team here at Wonderstuff, appointing Thea Van der Velde as Studio Manager. Thea will take over the management of the studio day-to-day and all project management over the coming weeks. Thea, who lives in Gosforth, said: “I am really excited to be here and to be part of the […]
Do more, go further, burn brighter.
“Wonderstuff have been a key partner for the Ignite accelerator, adding value to our portfolio companies by helping them to understand the importance of brand and design effectiveness, and how it impacts on their business.” Tristan Watson – Programme Director, Ignite100. www.ignite.io
Wonderstuff strikes again!
Each month The Drum features a round-up of the best new creative work — as voted by readers of thedrum.com and at The Drum Live — in their Creative Showcase. We’re delighted to announce that we’ve once again been featured, for our work with Lane7, in March 2015’s publication. Wonderstuff started working with Lane7 in 2013, creating […]
What is brand?
What is brand? Some might say your brand is your logo or tagline; however, a clever picture and catchy phrase are only part of the equation, not the entire package. Brand is the personality of your organisation and the easiest way to judge your brand is by what your audiences think about you. Brand is […]
This Girl Can
We’ve all seen the new Sport England promotional campaign, featuring a catchy tune, jiggling bums and the ‘This Girl Can’ stamp to help encourage more women to take up exercise (if you haven’t, you can watch it on the This Girl Can website) What makes the ‘This Girl Can’ brand so good is that it has […]
London, Brands and January’s promise
Throughout December, London is a focal point for all things festive and retail based, with the big names leading the way in window displays that draw a crowd and gift departments large enough to fill most houses a hundred times over. Everyone basks in the glow. Then, after the glow recedes, January comes blundering in, all […]
More than just a logo
When a high-profile company launches a new identity, three comments from the public are almost guaranteed: “My five-year-old could have done that”, “£200k for a squiggle? What a rip-off” and “It looks like a bum”. While most designers have become thick-skinned, it hides a deeper problem for brands launching new identities. With all the attention […]
