Your Logo is an Asset

Apple anyone? A thought about your logo. In financial accounting, an asset is any resource owned by the business. Anything tangible or intangible that can be owned or controlled to produce value and that is held by a company to produce positive economic value is an asset (Wikipedia). Your logo is an asset. It can […]

Feeling D.E.A.D. Proud

Last night we had the pleasure of attending Black Storm Brewery’s D.E.A.D. preview opening on High Bridge Street in Newcastle last night. A great night for the preview, but beers and nibbles aside, it’s great to watch a project pull together and come to fruition. Crafting the identity for D.E.A.D gave us an opportunity to […]

Seeing The Bigger Picture

Wonderstuff is dedicated to allowing your brand vision come to life. We understand that as as a business owner of any size, you’re juggling a lot of priorities, and commissioning design may not be top of the list. While we all accept that the tangible deliverables are easy to spec (logo, website, packaging, brochure, etc.) […]

Getting Your Brand On-Shelf

Proud to once again see our work help secure supermarket listings with Black Storm Brewery now in 56 Co-op stores. Wonderstuff have supported Black Storm Brewery, working with the founder Paul Hughes, to create the branding and core range of four beers since 2017. The beer bottle labels, designed to launch the brewery’s brand and […]

Highlight on: Brand Strategy

As Wonderstuff quickly approaches its tenth anniversary (how time flies!) we’ve been reflecting on how we have crafted and refined our services beyond just delivering great design work. This month we have been thinking a lot about Brand Strategy, and how we can develop and define your brand goals. From clarifying your purpose and audience to reviewing your […]

Where Does Experience End and Expertise Begin?

Expertise. Where does experience end and expertise begin? Our founder, Paul, has been working on packaging projects for around 20 years. Many of the designs Paul has worked on – and that Wonderstuff as a team has developed – have been listed in major supermarkets, whenever that was the clients objective. It certainly means that […]

Brands and Mortar

We’re currently engaged on two brand projects in Newcastle city centre – both real world, leisure-focused, environments. Bringing a real-world location to life – and ensuring that the brand, branding, building, and business aspects all align, is always an exciting challenge. The journey, like most, starts with understating. Vision. Audience. Expectations. Only then can we […]