Below is a short list which I’ve found useful when speaking to business owners about how we can help them use their brand. Often conversations and needs are mixed up across specific areas, or phases of work, and the list helps clarify where we can add the most value for them.

Phase 1 – Discovery
Is there clarity on the goals, current, and correct position and requirements for [your business]?

Phase 2 – Brand Development
Do you need to create or develop your identity or visual language for [your business]?

Phase 3 – Delivery of Tools, Website, and Collateral
Do you need to create or develop the website, collateral, packaging, or merchandise to enable the marketing of [your business]?

Phase 4 – Brand Launch (Internally)
What do you need to launch the aligned brand, ensuring engagement and advocation?

Phase 5 – Brand Launch (External)
What do you need to launch the aligned brand to the wider market?

Phase 6 – Marketing Plan and Activity 
Is there a plan in place to create and deliver ongoing marketing to achieve the goals of [your business]?

Want to explore where your brand can add value for your business?
Copy and paste the above. Add notes on where your business is with each element and therefore the areas you might need support.

If you have a team, sharing these to see how they respond (and if you all align) is really useful too.