Before you ask
Below is a short list which I’ve found useful when speaking to business owners about how we can help them use their brand. Often conversations and needs are mixed up across specific areas, or phases of work, and the list helps clarify where we can add the most value for them. Phase 1 – DiscoveryIs […]
Grant Funding for Sunderland Businesses
The Sunderland Business Support Fund (SBSF) is a grant programme aimed at driving economic growth by enabling businesses to access external expertise and facilitating business growth and improvement plans. Overview of Funding Launched earlier this month (June 2024), the grant funding is available until March 2025. The SBSF provides businesses in Sunderland with up to […]
Grant Funding for Newcastle, North Tyneside, and Northumberland Businesses
The North of Tyne Business Support Fund (NoTBSF) is a grant programme aimed at driving economic growth by enabling businesses to access external expertise, and facilitating business growth and improvement plans. Overview of Funding Launched earlier this month (June 2024), the grant funding is available until March 2025. The NoTBSF provides businesses in Newcastle, North […]
Start marketing your business
It’s never too early to start marketing your business. I’m pushing every business owner I meet to start marketing from the minute I speak to them. To start marketing. Not to spend money. Business owners often want to develop their brand, website, and other collateral before speaking to their audience. It’s a comfort blanket of […]
Save a UK Landmark
In 2020 we created ART X SPORT to raise awareness of sport, and its inclusivity, through creativity. Since then we have run an event each year, raising awareness and money for some great causes. ↓ This year we are supporting Tynemouth Outdoor Pool to save a UK landmark. There’s a group of hardworking (years of […]
Where’s my logo?
Does searching for your brand assets feel like looking for a needle in a haystack? Especially in a digital world where files can be scattered across various platforms and devices? This frustration can be compounded when multiple team members or external collaborators need access to your assets. Let’s reclaim control over your brand assets and streamline your workflow. […]
Make Plan. Take Action.
As we stride confidently from quarter to quarter, it’s the ideal time to craft a straightforward yet effective marketing plan for the next three months. Below we’ve shared a simple 5-step process and a one-page marketing plan template for you to get started. Dive into our simple 5 step process; Not sure where to start – […]
Make more with less
We’re exploring new ways to help you reach your audience. With AI tools, including ChatGPT, Adobe Firefly, Midjourney, and Runway, to help us bring ideas to life more efficiently, and effectively. These tools are improving every month and we’ll keep testing, trialling, and learning, to support our clients. Below are a selection of images we’ve made using […]
Position Brave
My conversations with clients over the last few months have almost all circled back to positioning. And from there, to being brave. Many conversations start with the outputs – a new name, a new logo, a refreshed look and feel, packaging design, a website, and as we talk, the question of audience, and then position […]
Is Your Wellness Brand Missing Out on a Merchandise Opportunity?
Scouring for inspiration this week on Dieline, our go-to place for packaging ideas, we stumbled upon their 2023 Holiday Gift Guide; The Merch Edition. This got us pondering, “Should your wellness brand venture into merch?” Here’s our perspective. ✅ Yes, It’s a Golden Opportunity Crafting merchandise isn’t just about slapping your logo on a shirt. […]
Launching a New Brand: The Journey of ManAlive! Men’s Health Supplement
There’s an undeniable thrill in launching a new brand and product, especially when it’s designed to improve people’s lives. Today, we’re spotlighting Sophie and Damien, the dynamic duo behind ManAlive!, a revolutionary men’s health supplement. The Genesis of ManAlive!: A Blend of Research and Innovation Sophie and Damien embarked on their journey with extensive research, […]
How new experiences can improve your customers’ journey and boost customer retention
We’ve had a few conversations recently around approaches to rebranding, and one question we often ask is; When was the last time you reviewed your customer journey? In this post, we’re zeroing in on this question: and how utilising new experiences can enhance your customers’ journey and boost customer retention. 👟 Walk in Your Customers’ Shoes: Take […]
Winter is coming…
Sorry for the Game of Thrones reference. It seems we’ve gone from summer to autumn in a matter of days, and there is no doubt that the busiest sales season of the year is just over the horizon. We’ve even started receiving Christmas-based newsletters already… If you don’t have your plans in place, and campaign creation […]
Closing Projects
While we all get excited about the start of a new project, where there are objectives to achieve and creative juices to flow, the end of a project is just as important. When we launched beantale coffee roasters the project wasn’t over. The project worked through the brand position, branding, packaging, and Shopify website amongst other […]
Make your brand a Summer hit
There is little doubt that organised brands are already planning for the last half of the year when there are some of the biggest sales opportunities. While all the regular events should be planned into every brand’s marketing calendar, keeping capacity for trending moments can also help keep your brand in your customers mind. Gymshark […]
Why your brand needs its story
Stories have the power to captivate, inspire, and move people to action. Whether it’s through literature, film, or personal anecdotes, stories have the ability to connect with people on a deep and emotional level. When it comes to building a brand or disrupting an empire, stories can be a powerful tool to differentiate yourself from […]
