TOMS: The One for One Company®
91% of millennials today prefer to buy from companies associated with a social cause. 72% of consumers would recommend a brand that supports a good cause over one that doesn’t. Knowing the ‘why’ of your company and allowing it to take centre-stage can have a huge impact on the success of a brand in today’s market. […]
An Age of Aesthetics
“The reality is that graphic design is a profession wholly in thrall to its own visions of formal beauty. Beauty is the single quality designers most value and crave” – Rick Poynor As Jeffery Keedy said, we are living in an ‘age of aesthetics’, and as designers it is inherently within our nature to […]
When Life Gives You Lemons…
In the run up to Valentine’s Day, with all this talk about love, we got thinking about beauty. Not just beautiful people, but beautiful brands. But what really is beauty, and what value does it hold in today’s heavily oversaturated visual culture? Lets discuss aesthetics – a branch of philosophy that deals with art, beauty, […]
Season’s Meetings*
Our second annual Season’s Meetings* finished today. Our celebration of goodwill and festive spirit – we have welcomed in our clients, business friends, and local businesses, to hold one of their December meetings at Wonderstuff. As well as an opportunity for teams to get out of the office, we really enjoy saying hello and catching […]
Durham Distillery – Strawberry and Pink Pepper Liqueur
Summer is just around the corner and with that in mind we are pleased to share our recent work for Durham Distillery. A new product launched to add to an already reputable range, the Strawberry and Pink Pepper Liqueur has been inspired by the teams love for mixing cocktails. Our approach was to create a design that would reflect the infusion of flavours and […]
Achieve More with a strong brand and clear position
When Gary and his team at ‘The Outdoor Fitness Company’ approached us to help re-position the company in light of new competition, part of the resultant brand evolution work we did with them was the development of the promise – ‘Achieve More’. As our newsletter this month is about the role of internal communications in building an effective brand, we thought […]
Talking to Newcastle College’s Young Creatives
In May 2016 I was invited to Newcastle College to deliver a talk to the second year students who were just about to embark on their quest to succeed within the creative industry. As the majority of us within the industry are fully aware, it can be a daunting feeling knowing that you will be […]
PHI PIE Food Branding
We are big fans of Greek food here at Wonderstuff and were delighted to work further with premium food company PHI FOOD, importers of high quality and organic products from carefully selected growers throughout Greece. Our previous work helped define their brand and vision, and resulted in the creation of the PHI parent company identity […]
Alice in Wonderstuff
From 14th of May to the 2nd of October the Laing Art Gallery hosts the Alice in Wonderland Exhibition where you are invited to tumble down the rabbit hole and “explore the different ways generations of illustrations, artists, musicians, filmmakers and designers have been inspired by Lewis Carroll’s classic tale”. Safe to say Wonderstuff could […]
You Call That Ambitious?
We’re not alone in saying that we work with ‘ambitious’ organisations. Just a quick glance around the internet and we can see that us brand and design consultancies are all apparently after the same market; …creative partners to ambitious leaders… Disruptive thinking for ambitious brands …work with ambitious organisations to create and activate ideas… Powerful brands for ambitious businesses …help ambitious organizations turn their passion into […]
Mailbox — American Street Eats
At the same time as our work on Barbel, we worked with another Newcastle based fast-food start-up. Mailbox already had a clear vision, wanting to sell American fast food around the UK’s summer music festivals and the North East’s food events. Our mission was simple: Make a logo to match. We worked with the […]
Barbel — Feast on Freshness
In September 2015 a client approached us with the vision of creating a fast food brand capable of disrupting this ever increasing industry within North East England. We worked closely with the client through our Brand Development programme to understand and clarify what would set his brand apart from the many other fast-food restaurant brands in the local area. Starting […]
GetDigital North East
On Thursday 17th March 2016 Wonderstuff attended GetDigital North East, held at CastleGate, to meet with the top Creative and Digital Media Companies in the North East! Amongst the 42 different stalls and workshops displaying website design, graphic design, animation and more – we noticed that most people were drawn towards the Hammerhead VR stall, […]
11 Lessons in 11 Months.
Getting into the creative industry is becoming more and more of a challenge, the market is swarming with professionals and graduates all applying for the same job. I have read countless articles about ways to stand out from the crowd, how to ace an interview, etc. And so you’ll be relieved to hear I’m not writing […]
Knock Knock. Who’s brand is there?
When a stranger knocks on your door, is their first impression the right impression of your brand? If you haven’t trained a great receptionist – and many SME’s haven’t, they either don’t have one, or the role is seen as low importance in the organisation and poorly resourced – then imagine who might answer the […]
A Strong Brand and a Great Campaign
Last night it was the DBA’s annual Design Effectiveness awards. For those of you that don’t know (and I’m guessing that’s most of you); the DBA are the trade association of design in the UK and champions of designs tangible value to business or ‘design effectiveness’. To celebrate and recognise relationships and projects where design can […]
