More than just a logo

When a high-profile company launches a new identity, three comments from the public are almost guaranteed: “My five-year-old could have done that”, “£200k for a squiggle? What a rip-off” and “It looks like a bum”. While most designers have become thick-skinned, it hides a deeper problem for brands launching new identities. With all the attention […]

Lane7 shortlisted for Restaurant & Bar Design Awards

We’re happy to announce that Lane7 Newcastle has been shortlisted to win a much coveted Restaurant & Bar Design Award award. Back in Autumn 2013, our work on the brand, identity, print collateral and digital materials set the tone for the venue. Using this as our foundation, we then worked closely with interior designer Julie Chambers to bring the whole venue […]

German Design Award 2015 Nomination

We’re happy to have received a nomination for the 2015 German Design Award from the German Design Council. The quality of our work for Lane7 has attracted the attention of the German Design Council, and we’ve been nominated in the ‘Excellent Communications Design’ category. The German Design Award is a leading international premium design award, prizes […]

Back to the Futura

Here at Wonderstuff we value the importance of well-executed typography, it can make or break a brand. With that said, here is a short article about the importance of typography, written by our recent Intern, James Cope. How to use the power of type to push your business Every design agency strives to create what […]

A Brand With Spirit

Our latest project, Durham Distillery launched last week and has been an instant success. It’s flagship product Durham Gin was first available at the Newcastle Whisky Festival and the 100 bottles of limited edition first batch gin sold out before the day was done. That has been followed this week by the launch of the […]