The Truth About Branding
Let’s get this straight, Branding isn’t marketing or advertising; it doesn’t exist to help organisations sell. So what is branding? More to the point what is brand? A huge part of every day is educating people about Branding; about what it really is and what it really does. There’s no problem with this — it’s an enjoyable […]
£500,000 relaunch of Karting North East
In 2014 we we’re invited by former British Rally Champion, Guy Wilks to rebrand Karting North East helping complete the sites redevelopment. Three years earlier Guy had quit the glamorous world of rallying, purchasing the business and its run-down site from its previous owners. The 30-acre karting complex was being completely redeveloped and Guy felt […]
NHS Wayfinding
At the end of February 2015 a brand new £32m, state-of-the-art NHS Emergency Care Centre opened in Gateshead. The building, designed by architects Ryder has brought cutting-edge healthcare to Gateshead as well as a new way of dealing with patients during an emergency. The building not only has a unique look and feel, but it also […]
German Design Award 2016 Nomination
We’re very happy to have received (again) a nomination for the 2016 German Design Award from the German Design Council. The quality of our work for Durham Distillery has this time attracted the attention of the German Design Council, and we’ve been nominated in the ‘Excellent Communications Design’ category. The German Design Award is a leading […]
News from the future
This week we’ve added to our team here at Wonderstuff, appointing Thea Van der Velde as Studio Manager. Thea will take over the management of the studio day-to-day and all project management over the coming weeks. Thea, who lives in Gosforth, said: “I am really excited to be here and to be part of the […]
Do more, go further, burn brighter.
“Wonderstuff have been a key partner for the Ignite accelerator, adding value to our portfolio companies by helping them to understand the importance of brand and design effectiveness, and how it impacts on their business.” Tristan Watson – Programme Director, Ignite100. www.ignite.io
Wonderstuff strikes again!
Each month The Drum features a round-up of the best new creative work — as voted by readers of thedrum.com and at The Drum Live — in their Creative Showcase. We’re delighted to announce that we’ve once again been featured, for our work with Lane7, in March 2015’s publication. Wonderstuff started working with Lane7 in 2013, creating […]
What is brand?
What is brand? Some might say your brand is your logo or tagline; however, a clever picture and catchy phrase are only part of the equation, not the entire package. Brand is the personality of your organisation and the easiest way to judge your brand is by what your audiences think about you. Brand is […]
This Girl Can
We’ve all seen the new Sport England promotional campaign, featuring a catchy tune, jiggling bums and the ‘This Girl Can’ stamp to help encourage more women to take up exercise (if you haven’t, you can watch it on the This Girl Can website) What makes the ‘This Girl Can’ brand so good is that it has […]
London, Brands and January’s promise
Throughout December, London is a focal point for all things festive and retail based, with the big names leading the way in window displays that draw a crowd and gift departments large enough to fill most houses a hundred times over. Everyone basks in the glow. Then, after the glow recedes, January comes blundering in, all […]
Effective Design Case Study: British Gas Bill Re-design
In 2012, British Gas, the largest of the Big Six energy suppliers, rolled out a new look Gas bill to all of its customers. On the face of it this doesn’t sound much, but in the words of their design agency Lippincott; A piece of paper that goes to more than 10 million customers is […]
The Fox Hole
The Fox Hole is on the site of the former Carlbury Arms in Piercebridge, west of Darlington. The site opened earlier in the summer has been given a £250,000 overhaul by the owners of Lane7 in Newcastle. We worked with the team to develop a strong new look and feel for the business which included name generation, brand identity and digital […]
Design is an investment, not a cost.
Think back over the past few years and pick a design project you’ve been involved in. Maybe you were involved in a rebranding exercise. Maybe you oversaw an interiors fit-out; perhaps it was a service design project that changed the way your stakeholders engage with you. Did the project go well? How do you know? […]
Durham Distillery named as ‘Top 10 UK distillery’.
The Spirits Business have named Durham Distillery as a ‘Top 10 UK Distillery in the UK’. England’s most northerly distillery officially released the first bottles of its gin in April 2014, and followed up its success with a vodka later in the summer. According to the distillery founder, former NHS chief Jon Chadwick, Durham Gin sells […]
We don’t do free pitches. Here’s why.
As members of the Design Business Association (DBA) we have agreed not to carry out free creative pitching — unpaid, speculative creative work damages the outcome of a project and limits return on investment. Submitting speculative designs at a pitching stage leads design firms to focus on aesthetics over business goals and target audience. It becomes a […]
More than just a logo
When a high-profile company launches a new identity, three comments from the public are almost guaranteed: “My five-year-old could have done that”, “£200k for a squiggle? What a rip-off” and “It looks like a bum”. While most designers have become thick-skinned, it hides a deeper problem for brands launching new identities. With all the attention […]
