12 Beers in 12 Months
This week saw the launch of a great collaborative project we’re involved in; 12 beers in 12 months. The project brings together brewers and artists across the UK to collaborate and make 12 great beers in 12 months and is the brainchild of Paul Hughes, founder of Black Storm Brewery. Paul put in the work […]
Packaging design that gets listed in supermarkets
Over the last 9 years Wonderstuff has worked on many packaging design projects. From existing brands to startup product brands, including Durham Distillery, Vapourlites, Natural Nutrients, and Black Storm. We have been able to celebrate our work helping clients gain listings in Morrisons, Majestic Wines, Holland & Barrett, and Co-op, amongst other retailers. Effective brand and […]
Recent brand and design projects
Wonderstuff have been working across a range of brand and design projects recently which have included; Identity Design for a digital platform Packaging Design for beer Interior Concepts for food retail Wayfinding for a luxury care home Event Marketing Materials for business services Brand Consultancy for professional services Here’s a peek at some of what we’ve been […]
Effective Design in the Food and Drink Sector
Our founder, Paul Alderson, delivered a talk on effective design on Friday 20th April 2018 for Rise & Design: Design in the Food and Drink sector, with our client Liam Sherriff, Managing Director of Natural Nutrients. Together with Liam and his team we’ve helped them transform from a small scale supplements business to a significantly […]
Define your vision and act on it
I love the old Japanese proverb: “Vision without action is a daydream. Action without vision is a nightmare”. I have seen clients over-invest in both strategy (vision) and delivery (action) to the detriment of the other. This almost always ends without their real goal being achieved. So how do you stop wasting energy – and […]
Review and Refocus
How does an organisation know it is driving in the right direction towards business success and brand vision? Commonly, energies and enthusiasm power the initial development of written strategies and associated plans. Having done this, it can be easy to assume that matters are therefore taken care of by those delivering the plan. However, strategies […]
Launch it. Revive it. Sprint it.
As a brand and design consultancy, making the case to business owners on the importance of strategic design is one thing, convincing them on the value and importance of defining their brand is much more complex. So, to show our conviction, we’ve designed 2 FREE brand sprints to prove the worth of your brand to […]
Enthusiasm for all – developing a new brand for an established shopping centre
NewRiver Retail, one of the UK’s leading property investors approached us to reposition a dull and outdated shopping centre in Birmingham. Everyone had lost enthusiasm for it – the owners, the retailers and the shoppers. By creating a new name and a colourful and vibrant identity which was applied throughout the centre, new life could be injected into […]
Achieve More with a strong brand and clear position
When Gary and his team at ‘The Outdoor Fitness Company’ approached us to help re-position the company in light of new competition, part of the resultant brand evolution work we did with them was the development of the promise – ‘Achieve More’. As our newsletter this month is about the role of internal communications in building an effective brand, we thought […]
Sneek peek at new e-liquids range packaging design
Here’s peek at some of our recent work for Vapourlites – their Hi VG packaging range. This is part of a much larger project to reposition the brand ready for new legislation coming into effect in May 2017. To date the project has included name generation, brand identities, label, carton and outers packaging and point of sale […]
Mark Slater
Mark Slater had built a successful business, and well regarded name for himself, but understood that the next phase of his growth – and securing new business – required more recognition for his business. Wonderstuff were engaged to explore the Mark Slater visual identity and brand archetype and help Mark define the right approach for his branding. […]
Vapourcore E-Liquid Packaging
Another peek at one of long term projects. We’ve been working with the Vapourcore team for several months to develop their branding and implement it across a range of packaging and communications material – all to launch the brand as a serious contender in the market. Like the Zoe project, there’s a lot more to the […]
Zoe Packaging design
We’ve been working with the founder of Zoe since 2015 to help define, develop and launch the brand and can now show you the packaging – a key part of the communications material to help drive the brand forward. Zoe. Simple, honest sports nutrition for women. There’s a lot more to the Zoe brand than this, and once the […]
The Water Hub
Wonderstuff were engaged to deliver a new visual identity for The Water Hub – a group formed by Durham County Council, Durham University, the Environment Agency, and a small group of high profile private organisations – with aims to build awareness of water efficiency, water cleaning, flood risk and water use in energy systems. “The Water Hub is a collaborative […]
Barbel — Feast on Freshness
In September 2015 a client approached us with the vision of creating a fast food brand capable of disrupting this ever increasing industry within North East England. We worked closely with the client through our Brand Development programme to understand and clarify what would set his brand apart from the many other fast-food restaurant brands in the local area. Starting […]
A Strong Brand and a Great Campaign
Last night it was the DBA’s annual Design Effectiveness awards. For those of you that don’t know (and I’m guessing that’s most of you); the DBA are the trade association of design in the UK and champions of designs tangible value to business or ‘design effectiveness’. To celebrate and recognise relationships and projects where design can […]
