More than just a logo
When a high-profile company launches a new identity, three comments from the public are almost guaranteed: “My five-year-old could have done that”, “£200k for a squiggle? What a rip-off” and “It looks like a bum”. While most designers have become thick-skinned, it hides a deeper problem for brands launching new identities. With all the attention […]
Building an iconic brand – time or design?
Every time a consumer walks into a supermarket, they are hit with a thousand options. Red or blue? Two-for-one or half price? Value or premium? Iconic brand or unknown newcomer? We don’t know about the other questions, but (despite the rise of discount retailers) the answer to the latter is almost always the iconic brand. With that said, achieving […]
Media brand of the year features our work
Each month The Drum features a round-up of the best new creative work – as voted by readers of thedrum.com and at The Drum Live. In August 2014 our brand and packaging design work for Durham Distillery was voted for, and selected. The work featured across a double page spread alongside M&C Saatchi and Analog. We’re […]
How To Go From Pop-Up To London’s Trendiest Restaurant, By The Meat Liquor Founders
Meat Liquor started life as a burger van with a Twitter account. Now the chain has three restaurants, with another four planned and a £12m turnover. How did they do it? By Emma Haslett – Management Today It’s been five years since Yianni Papoutsis spent £3,000 on a burger van which he nicknamed the Meatwagon, […]
Barnardo’s Comfort Zone Mobile App
We’re always pleased to see our work helping clients achieve their goals. The mobile application we designed and developed for Barnardo’s has been reported in The Journal and the News Post Leader. The Barnardo’s Comfort Zone mobile app is a simple, visual method aimed at giving a child the happy experiences it needs for brain development […]
Lane7 shortlisted for Restaurant & Bar Design Awards
We’re happy to announce that Lane7 Newcastle has been shortlisted to win a much coveted Restaurant & Bar Design Award award. Back in Autumn 2013, our work on the brand, identity, print collateral and digital materials set the tone for the venue. Using this as our foundation, we then worked closely with interior designer Julie Chambers to bring the whole venue […]
Know your purpose, know your brand
In London you can’t help but be inspired by the wealth and diversity of the visual brand, wherever you happen to be. Our Creative Director, Paul, spent the day in London recently – around Tottenham Court Road and Kings Cross – and after a productive meeting (the purpose of the visit) had some free time […]
Building a business, a brand, and a culture
Wonderstuff. 5 years and counting. A little over 5yrs ago Wonderstuff set out to create a studio which delivered, every day, for not just it’s clients but also it’s team. We’ve worked hard since day one and delivered some great, effective design work for clients. We’ve been celebrated with awards and publication of our work. We’ve […]
German Design Award 2015 Nomination
We’re happy to have received a nomination for the 2015 German Design Award from the German Design Council. The quality of our work for Lane7 has attracted the attention of the German Design Council, and we’ve been nominated in the ‘Excellent Communications Design’ category. The German Design Award is a leading international premium design award, prizes […]
Back to the Futura
Here at Wonderstuff we value the importance of well-executed typography, it can make or break a brand. With that said, here is a short article about the importance of typography, written by our recent Intern, James Cope. How to use the power of type to push your business Every design agency strives to create what […]
Lane7 featured on Identity Designed
We’re pleased to have had our work for Lane7 featured on one of the design industries leading blogs, Identity Designed. The leading showcase of brand identity projects, ID features work from designers and studios across the globe, providing a platform for discussion and debate. However, we’re not updating you all just to boast about our […]
A Prescription Promise
We take seriously our professional obligation to begin at the beginning, and we never put our clients or ourselves in the position where we are prescribing solutions without first fully diagnosing the client’s challenge. There are four phases in our client engagements: 1. Diagnose the problem/opportunity 2. Prescribe a therapy 3. Apply the therapy 4. […]
How to be World Class
Here at Wonderstuff we’re always striving to find ways to improve our work, our world and our selves. With that as our aim, on Tuesday (28th January) Team Wonderstuff made the journey down to Leeds for an evening entitled, ‘How To Be A World Class Agency Leader’ and what a night it was. The event, […]
A Tender Subject
In the run up to Christmas a tender for creative work surfaced that generated an overwhelming response. Now the dust has settled, we offer our thoughts on Gentoo Group’s approach and why the whole tender process is wrong anyway. Sadly, tenders and pitches are relatively common in the world of the creative nowadays, and generally, […]
Here we are again…
…the end of December and 2013. We’ve had one heck of a year — working with a whole host of clients on a wide variety of projects — so it’s hard to pick our highlights, but we’ll give it a go: The recently launched new website for Living North has been a memorable project for […]
The Winds of Change
The winds of change are all-a-blowing here at The Hayloft. Whilst we’re sad to see our long-term office-mates and collaborators Consult and Design move the majority of their team over to Sunderland Software City, it’s also great news for us as we’ve been able to spread out. Having the double the space couldn’t come at […]
