Celebrating the Launch of Brain Balms

Wonderstuff began working with Nicolette Perry in 2017 to explore the potential and position of her natural and organic, scientifically based, products.  We developed names for the business to provide Nicolette with a platform to develop her range, in line with her goals.

Nicolette, a Pharmacognosist, Education, and Science Director, specialising in aromatic plants for the brain, then developed the products further while co-authoring the book ‘Botanical Brain Balms’. Her goal was to bring to market a range of effective products that bridged the perception of natural remedies with scientific expertise.

Nicolette’s focus on plants shown by science to be beneficial for the brain led the direction and overall approach for the brand.

“I wanted to develop natural go-to products for myself in order help me be calm, alert and happier, especially in times of need. As a scientist I understand exactly which plant bioactives have neuroscience to show how they work. I’d like to share nature’s greatest brain-bioactive products with others.” – Dr Nicolette Perry, Pharmacognosist and founder

Wonderstuff worked alongside Nicolette to develop the brand identity and packaging, ensuring at each key point that the look and feel balanced the natural and scientific background of the product.

With the range designed, the launch products were refined and made ready, while essential point of sale and an e-commerce site was developed.

“Wonderstuff created a superb brand for my product in terms of what I needed to hit my target market – there is no way I would have my product looking this good without their expertise. Feedback from retailers and customers has proven that the packaging is spot on.” – Dr Nicolette Perry, Pharmacognosist and founder

The products launched in November 2019 in retail and online. Selling in line with Nicolette’s expectations, she has started the next stage of the journey to establish the brand and grow the business.

Know why. Then do.