I love the old Japanese proverb:
“Vision without action is a daydream. Action without vision is a nightmare”.
I have seen clients over-invest in both strategy (vision) and delivery (action) to the detriment of the other. This almost always ends without their real goal being achieved.
So how do you stop wasting energy – and investment?
Wonderstuff has been working with medium and large scale SME’s across the North East and beyond, implementing change through their brand to create impact. Plus we’ve seen the impact that this unbalanced approach can have. It slows down progress, inhibits growth and causes a loss of trust in whichever area the client has invested in.
Based on this experience we’re now developing a clear, and easy to understand methodology. This will enable both our clients and ourselves to define both the goals and the expected value of a solution quickly and openly, enabling them to invest – and deliver – more targeted solutions, and to move forward faster.
If you would like to know more about the methodology we are refining, or how we can help you to:
Define your vision and act on it.
Contact Paul Alderson: