What is your brand’s purpose?
Why does it exist? If making money is the first answer, then think a little harder. What motivates you or all of the individuals within the organisation to come to work everyday? What change or development are you creating?
Defining your organisation’s “why” is imperative to driving the desire to make an impact. By stating and demonstrating your purpose through your communications and actions, you can create deeper connections with your audience.
Wonderstuff has been effectively defining purpose for organisations, which upon this foundation, can sit a strong, successful brand.
Know why. Then do.