If you care how your website looks on a mobile phone you’re more than likely to have already launched a mobile friendly version of your website. Yes? If the answer is no, we suggest you do!

So, what is a mobile friendly website? A mobile friendly website is either a concentrated version of your main website, built as a separate site or a responsive website, which will adjust the size and position of content to provide an ‘accessible user experience’ for users of mobile devices. Making sure your website is readable on a phone isn’t something you should ignore. If your site is less functional when viewed on a phone versus a PC or laptop, most users will simply leave the site. In short, if your website isn’t mobile friendly you’re preventing potential customers from easily navigating your site.

Accessing the web with a mobile phone is usual practice these days. Last week I read that ‘by 2014 mobile internet should take over desktop internet usage’. In a very short space of time, mobile has become an necessity. 71% of 16-24 year olds are now accessing the internet via a mobile phone. Things like apps, news, social media, e-mail, and downloading music are commonplace, therefore making your website mobile friendly is essential. Lots of consumer-focused companies have already realised how valuable mobile is, most have armed themselves with a mobile friendly version of their ‘main’ website.

Some benefits of being ‘mobile friendly’;

Reach more customers
Generate more sales
Convenience
Speed
Easy to navigate
Minimal typing required
Increase traffic to your site
Offers click-to-call functionality
Visual instructions makes it easier to buy
Keep your mobile site clean, easy to browse and of course amazingly beautiful.

If you’d like to know more about making your website ‘mobile’ – including the benefits and the pitfalls, give me a shout – kevin@wonderstuff.co