Enthusiasm for all – developing a new brand for an established shopping centre


NewRiver Retail, one of the UK’s leading property investors approached us to reposition a dull and outdated shopping centre in Birmingham.  Everyone had lost enthusiasm for it – the owners, the retailers and the shoppers.

By creating a new name and a colourful and vibrant identity which was applied throughout the centre, new life could be injected into the outlet, creating enthusiasm for the owners, retailers and the local community.

When creating the identity we ensured that the look and feel of the revitalised brand would appeal and be embraced by all its touch-points, delivering a solution that would attract a new generation of shoppers and gain the ongoing interest of new retailers.

“We needed a vibrant and colourful brand to reinvigorate our Centre in Erdington and Wonderstuff delivered!” Paul Wright, Director NewRiver Retail.



Need to reinvigorate your brand?

Contact paul@wonderstuff.co

Click to read one of our 365 articles ‘Budgeting for Brand’