Forum RCP – Rebranding for the Future

Forum RCP (Retail Commercialisation Partners), formerly Forum CentreSpace, is a leading commercialisation and mall promotions agency working with over 90 shopping centres and 40 retail parks across the UK. 

They came to us to at the end of last year to talk about rebranding to reflect the changing retail landscape. As registered providers with grant funding body RTC North, we were also able to advise them on accessing funding towards the cost of the work with us through Scale Up North East.

Managing director of Forum RCP, Kathryn Ling explained: “We were looking for a new contemporary look to take the company forward to the next stage of development as a leader in our industry.”

To establish the company’s vision, audience, values, personality and position we held a Discovery Workshop with the management team. This was followed by a full rebrand, creation of all stationery, marketing and promotional material and website

“Wonderstuff listened to our requirements, organised consultation with our senior staff, and produced a new logo and brand identity that reflects what our values are, and has resonated well with our clients,” said Kathryn.

“We have kept the name we are known by, and the idea of Retail Commercialisation Partners shows how we work as an integral part of a shopping centre team.

“We feel that now, as never before, we are working in true partnership with our shopping centre management, landlords and surveyors, as well as with the mall traders, who want to get their business going again.”