Journal

Here you’ll find our thoughts, updates on projects, and client news.

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Are you ready to take the leap?

Thinking of running your own agency? Are you ready to take the leap? Wonderstuff will soon be looking to grow, but we won't be looking for a jobseeker. We'll be looking for someone ready to take the…

Stop. Look. Listen.

Not every day is about winning. Some are about planning. Some about achieving the body of work that needs to be done. Some are for stopping. Looking. Listening. To yourself and the world around you.…

Strategy gives direction. Name gives form.

Strategy gives direction. Name gives form. We’ve been working on a project to define the position, name, and identity, for an ambitious new venue in the city centre over the last few months. With…

Defining Brand Purpose

What is your brand’s purpose? Why does it exist? If making money is the first answer, then think a little harder. What motivates you or all of the individuals within the organisation to come to work…

Celebrating 10 Years of Wonderstuff

Ten years of gratitude. We have recently celebrated the 10 year anniversary of Wonderstuff. The last decade has provided a rollercoaster of, well pretty much everything, as we’ve enjoyed great…

Your Logo is an Asset

Apple anyone? A thought about your logo. In financial accounting, an asset is any resource owned by the business. Anything tangible or intangible that can be owned or controlled to produce value and…

Feeling D.E.A.D. Proud

Last night we had the pleasure of attending Black Storm Brewery’s D.E.A.D. preview opening on High Bridge Street in Newcastle last night. A great night for the preview, but beers and nibbles aside,…

Seeing The Bigger Picture

Wonderstuff is dedicated to allowing your brand vision come to life. We understand that as as a business owner of any size, you’re juggling a lot of priorities, and commissioning design may not be…

Getting Your Brand On-Shelf

Proud to once again see our work help secure supermarket listings with Black Storm Brewery now in 56 Co-op stores. Wonderstuff have supported Black Storm Brewery, working with the founder Paul…

Highlight on: Brand Strategy

As Wonderstuff quickly approaches its tenth anniversary (how time flies!) we've been reflecting on how we have crafted and refined our services beyond just delivering great design work. This month we…

Where Does Experience End and Expertise Begin?

Expertise. Where does experience end and expertise begin? Our founder, Paul, has been working on packaging projects for around 20 years. Many of the designs Paul has worked on - and that Wonderstuff…

Brands and Mortar

We’re currently engaged on two brand projects in Newcastle city centre - both real world, leisure-focused, environments. Bringing a real-world location to life - and ensuring that the brand,…

12 Beers in 12 Months

This week saw the launch of a great collaborative project we’re involved in; 12 beers in 12 months. The project brings together brewers and artists across the UK to collaborate and make 12 great…

Plus. Minus. Equals

I read at work regularly. Articles mostly, many online. Recently, a Brain Food article (the blog from Shane Parrish's Farnham Street) covered a system which Frank Shamrock (four-time undefeated MMA…

Explore the future

I’ve been fortunate today. I’ve spent most of my day with people who want to explore their future, and understand that brand is a key element in shaping and making possible their vision. Listening…

A new year. The same you.

I think we all start this month with high hopes for the year ahead. A brand new year. A fresh start. A clean slate. Nothing to stop you. Except you. Unless the new year has caused a massive…

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