It was excellent to meet up with David Dernie yesterday to see the fully launched Zoe packaged product – which looks fantastic!
This marks for David, the culmination of two years dedicated and focussed work, researching and developing the product alongside working closely with us to develop the brand and subsequent strategy.
David approached us with a bold vision, as he saw an opportunity in the market for a female-focussed sports nutrition brand. We worked with David through our brand consultancy programme to help him define his vision for the business and brand, and to understand his audience and communications.
The areas we worked on were: Brand Consultancy, Brand Name, Brand Development, Packaging Design, Website Design & Build, Social Media Graphics and Social Media Adverts.
The Zoe brand is positioned to offer women a high quality tailored product to assist their fitness and weight loss goals, and you can find out more, and purchase on their website now.
We wish David all the luck with his business and look forward to following the Zoe story.
