There is little doubt that organised brands are already planning for the last half of the year when there are some of the biggest sales opportunities.

While all the regular events should be planned into every brand’s marketing calendar, keeping capacity for trending moments can also help keep your brand in your customers mind.

Gymshark (and plenty of other brands) have done just this, aligning themselves with the Barbie Movie.

Be inspired. Take action.

If you’re not sure how your brand can make the most of the next 6 months here are three ideas to kick-start you to take action;

#1 Summer Social Media Giveaways

Launch an engaging competition themed around summer to drive brand awareness and add to your email database.

#2 Offer a Collectible

Create a brand-relevant collectable for your die-hard fans to increase sales and social sharing.

#3 Create a Challenge

Include a fun, interactive challenge that your audience can participate in, that is related to your brand’s values or product features.

If you need help to get your brand active, let’s talk.