Be clear on your customer journey, and where your brand, your position, your marketing, and your sales channels all make an impact. Pick the most important point in your customer’s journey, then work out from there to make sure all

Happy New Year! We’re starting 2021 with news of our restructure here at Wonderstuff bringing added value, expertise and flexibility to our clients. For businesses who need to transform, Wonderstuff will continue defining brands through strategic exploration and creativity. For

After the rollercoaster this year has been for us all both personally and professionally, we’re looking forward to this Christmas, in whatever form it comes.   Right now, we want to thank all of our clients, suppliers, and colleagues for supporting

We are super happy that we’ve been able to help support our client, BrainBalms, to reach their crowdfunder target for their new range of natural oil atomisers, with the additional achievement of being match funded by the North East LEP. BrainBalms

Why not pause for a moment to enjoy some design refreshment from around the world. Selected by our design director Kerry Neesam who considers colour, typography, illustration, brand identity, production details … Leapfrog Remedies “An amazing packaging project for Leapfrog

With only one week to go on the BrainBalms’ Crowdfund North East LEP campaign for the new Oil Atomiser range, we’d like to ask everyone to consider supporting this local business now!  The oil atomisers contain plant essential oils whose active ingredients have

Here at Wonderstuff we’re proud of our industry and keen to support young designers. Before coronavirus became part of all our lives, director Paul Alderson and design director Kerry Neesam worked with students at our local universities to share industry experience and give advice and

Our client BrainBalms has just launched a Crowdfunder campaign to support three new products. The new Oil Atomisers contain plant essential oils whose active ingredients have been scientifically proven to have beneficial effects on memory, cognitive function and sleep. BrainBalms

Regular readers will know that our design director Kerry Neesam keeps her finger on the pulse of what’s hot in brand design, sharing what she finds from around the world via LinkedIn. Here are three of her most recent top picks:

We’ve just completed work on the brand identity for Home Improvement Finance, a newly established credit broker based in Newcastle. The service helps homeowners and contractors access loans from £1,000 to £100,000 for repairs and renovation. Following the initial briefing, the client

DARE is a spin out company established this year from existing business Opal IT. We had recently taken Opal IT through a rebrand and the team came back to us to support them in their new journey. The brief for DARE included

Brand design involves reflecting what our clients are and do, and through this also connecting with their target audiences. Visual identity, tone of voice and calls to action are all part of the brand design mix. In this month’s review

Forum RCP (Retail Commercialisation Partners), formerly Forum CentreSpace, is a leading commercialisation and mall promotions agency working with over 90 shopping centres and 40 retail parks across the UK.  They came to us to at the end of last year to

We’re always excited to see our work featured by design media, together with selected work by other designers from across the globe.     In the last few days we’ve seen coverage of our work to revitalise the Troo Healthcare brand on

We’re very proud that our work on BrainBalms has recently been featured on the World Brand Design Society website.  The society highlights exceptional consumer packaging design and corporate brand design. It aims to promote the industry and support design students, professionals and agencies by

We’ve been working closely with Northumberland Christmas Trees to develop their brand and website design. The are a family-owned and operated company based in Northumberland who have over 35 years experience in the industry. When buying from Northumberland Christmas Trees,

We were talking about working in the ‘new normal’ in a Wonderstuff team meeting, by phone naturally, earlier this week. And we realised that although we’re not together in the studio as much as we used to be due to

Clients sometimes come to us knowing they want to start a business based on their passion for their product, but need help to take it further. So we work with them to explore why they believe in their business, where

Troo Healthcare, an established supplement brand, began working with us in July 2019 to revitalise their brand identity, packaging and website. Since their launch over 10 years ago, the supplement market has become increasingly competitive. John North, director of Troo

Our design director Kerry regularly shares design that inspires her from around the world on her LinkedIn account. It could be packaging, typography, photography or … just about anything. Here are some of her latest finds. Gin Anyone? Boundless Brand

As companies grow, their original brand can cease to reflect what the business has become. Sometimes creating a whole new brand is necessary if there’s a new business direction. Another approach is allowing the existing brand to evolve – retaining