Our Blog
Here you’ll find our thoughts, updates on projects, and client news.

Defining Brand Purpose

What is your brand’s purpose? Why does it exist? If making money is the first answer, then think a little harder. What motivates you or all of the individuals within the organisation to come to work everyday? What change or

Celebrating 10 Years of Wonderstuff

Ten years of gratitude. We have recently celebrated the 10 year anniversary of Wonderstuff. The last decade has provided a rollercoaster of, well pretty much everything, as we’ve enjoyed great successes with our clients and had our share of hard

Your Logo is an Asset

Apple anyone? A thought about your logo. In financial accounting, an asset is any resource owned by the business. Anything tangible or intangible that can be owned or controlled to produce value and that is held by a company to

Feeling D.E.A.D. Proud

Last night we had the pleasure of attending Black Storm Brewery’s D.E.A.D. preview opening on High Bridge Street in Newcastle last night. A great night for the preview, but beers and nibbles aside, it’s great to watch a project pull

Seeing The Bigger Picture

Wonderstuff is dedicated to allowing your brand vision come to life. We understand that as as a business owner of any size, you’re juggling a lot of priorities, and commissioning design may not be top of the list. While we

Getting Your Brand On-Shelf

Proud to once again see our work help secure supermarket listings with Black Storm Brewery now in 56 Co-op stores. Wonderstuff have supported Black Storm Brewery, working with the founder Paul Hughes, to create the branding and core range of

Layout of Branded materials for Calderdale

Highlight on: Brand Strategy

As Wonderstuff quickly approaches its tenth anniversary (how time flies!) we’ve been reflecting on how we have crafted and refined our services beyond just delivering great design work. This month we have been thinking a lot about Brand Strategy, and how we

Where Does Experience End and Expertise Begin?

Expertise. Where does experience end and expertise begin? Our founder, Paul, has been working on packaging projects for around 20 years. Many of the designs Paul has worked on – and that Wonderstuff as a team has developed – have

brand reports titled audience profiling and competitor brand analysis

Brands and Mortar

We’re currently engaged on two brand projects in Newcastle city centre – both real world, leisure-focused, environments. Bringing a real-world location to life – and ensuring that the brand, branding, building, and business aspects all align, is always an exciting

12 Beers in 12 Months

This week saw the launch of a great collaborative project we’re involved in; 12 beers in 12 months. The project brings together brewers and artists across the UK to collaborate and make 12 great beers in 12 months and is

Paul Alderson

Plus. Minus. Equals

I read at work regularly. Articles mostly, many online. Recently, a Brain Food article (the blog from Shane Parrish’s Farnham Street) covered a system which Frank Shamrock (four-time undefeated MMA champion and coach) created to develop fighters quickly and effectively. Plus,

your journey

Explore the future

I’ve been fortunate today. I’ve spent most of my day with people who want to explore their future, and understand that brand is a key element in shaping and making possible their vision. Listening and learning about what motivates people

Paul Alderson

A new year. The same you.

I think we all start this month with high hopes for the year ahead. A brand new year. A fresh start. A clean slate. Nothing to stop you. Except you. Unless the new year has caused a massive transformation in

Goodbye 2018. You’ve been a blast.

This year has provided Wonderstuff with challenges, champions, and changes. We faced difficult times in the first half of 2018, and adjusted our business accordingly, to ensure that we continued to deliver high-value brand work for clients. We enjoyed supporting

Mountain Range

Fortune favours the brave

Whatever your plans for the next 12 months, if when you look at them, they don’t scare you then you need to be brave. Re-write them. Push yourself to imagine a better version of you, and your company. If your

We’re looking for a graduate to dive in

We are incredibly busy and are looking for a graduate designer to join us almost immediatley. A superb human who’s not afraid to dive in head first – and support us with current, and new client, projects. Someone independent and

Packaging design

Packaging design that gets listed in supermarkets

Over the last 9 years Wonderstuff has worked on many packaging design projects. From existing brands to startup product brands, including Durham Distillery, Vapourlites, Natural Nutrients, and Black Storm. We have been able to celebrate our work helping clients gain listings

Beer Packaging Design

Recent brand and design projects

Wonderstuff have been working across a range of brand and design projects recently which have included; Identity Design for a digital platform Packaging Design for beer Interior Concepts for food retail Wayfinding for a luxury care home Event Marketing Materials for

Tropical Storm Poster

Beer Packaging and Launch Marketing

Developing the range of beer packaging for Black Storm‘s seasonal beers has provided a great opportunity to develop not only an overall approach for the range but also explore the individual can design for each edition. Tropical Storm is the

Bottled Storm Gin

New Gin Brand Launch

We recently completed the design for Black Storm’s first distillery product – Bottled Storm Gin. Small batch and craft distilled, the gin is distilled in batches of 40 bottles at a time. Launching at CarFest in Hampshire, and here in

Supporting young talent

There’s a lot of talent out there. And we’ve just had the pleasure of meeting some. Recently Charlotte – a photography student – spent a month with us learning, practicing, and improving her skills. Charlotte’s focus was on portraits but wanted

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+44 (0) 191 447 2727

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1 Salters Road, Gosforth,
Newcastle upon Tyne, NE3 1DH


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