Our Blog
Here you’ll find our thoughts, updates on projects, and client news.

Brand’s Best Friend

God is said to have created man in his own image.  Truth or story, it illustrates something key about the reasons humans make the choices they do, and why we are attracted to, and become loyal to brands. We are instinctively

Effective Design Value

Know your purpose and act on it.

Wonderstuff has always had purpose, but now more than ever, I believe it’s important that we’re clear about it. Having worked in the design and advertising industry for over 20 years, I have witnessed many times the challenges clients face

A Good Business

Can a business doing good, be good business? The Wonderstuff team went to a ‘Design Event’ talk recently where a design agency founder recounted enthusiastically how as a child in the 1970s and 80s, it was the famous logos, films

TOMS: The One for One Company®

TOMS: The One for One Company®

91% of millennials today prefer to buy from companies associated with a social cause. 72% of consumers would recommend a brand that supports a good cause over one that doesn’t. Knowing the ‘why’ of your company and allowing it to take

North Side Coffee

We work with a broad range of clients as our methodology can be applied to all businesses, all sectors and all sizes. Whether a startup or a well-established business, we help and support our clients to effect change and create

Rise and Design. Food and Drink Packaging

Effective Design in the Food and Drink Sector

Our founder, Paul Alderson, delivered a talk on effective design on Friday 20th April 2018 for Rise & Design: Design in the Food and Drink sector, with our client Liam Sherriff, Managing Director of Natural Nutrients. Together with Liam and

Know Why. Then Do.

Use strategy with action to realise your vision

Wonderstuff was founded in 2009 with a vision to build a brand and design agency that adds value for clients, supports staff, and leaves the planet a little better off. Since then we’ve worked with clients of all sizes, from

Starry Night by Van Gogh – An Age of Aesthetics | How We Add Value

An Age of Aesthetics

“The reality is that graphic design is a profession wholly in thrall to its own visions of formal beauty. Beauty is the single quality designers most value and crave” – Rick Poynor   As Jeffery Keedy said, we are living

Define your vision and act on it

I love the old Japanese proverb: “Vision without action is a daydream. Action without vision is a nightmare”. I have seen clients over-invest in both strategy (vision) and delivery (action) to the detriment of the other. This almost always ends

Review and refocus Brand Vision

Review and Refocus

How does an organisation know it is driving in the right direction towards business success and brand vision? Commonly, energies and enthusiasm power the initial development of written strategies and associated plans. Having done this, it can be easy to

Health Packaging Design

Creating health-focussed branding, and packaging design

Natural Nutrients packaging design Natural Nutrients appeared on Dragon’s Den and left with two Dragons under their belt. They had also secured interest in their Protein Popcorn from a high street retailer. And, while they had the interest, the Natural Nutrients team understood

Know your audience

You talkin’ to me?

A Wonderstuff 365 article. Make them count. When Robert De Niro delivered those words in Taxi Driver over 30 years ago it made such a huge impact on the audience that his performance still echoes on their lips today. De

A Thing of Beauty | The Juicy Salif

When Life Gives You Lemons…

In the run up to Valentine’s Day, with all this talk about love, we got thinking about beauty. Not just beautiful people, but beautiful brands. But what really is beauty, and what value does it hold in today’s heavily oversaturated

Brand Love

Pop the question this Valentine’s Day

We’re devoting Wednesday 14 February to the pursuit of love. Brand Love. Every organisation wants to create experiences that help staff and customers fall in love with who they are and what they have to offer. We want them to

On Purpose

We have delivered a series of brand sprints this January to different size businesses in a range of sectors. What we have heard loud and clear from the people we have met in these sessions, is their desire to find

Rise and Design in Harrogate

The Sun Pavilion in Harrogate was the fantastic venue for last Friday’s Rise and Design hosted by Design Network North. We were one of the guest speakers, with the theme being Food and Drink. Appropriately arriving as the sun rose,

Season’s Meetings*

Our second annual Season’s Meetings* finished today. Our celebration of goodwill and festive spirit – we have welcomed in our clients, business friends, and local businesses, to hold one of their December meetings at Wonderstuff. As well as an opportunity

Talking Touchpoints

Yesterday’s NEExpo was a great opportunity for networking and sharing business conversation. There were over 200 stands, and we had some excellent chats with people about their brand and communications – hearing about a diverse range of individual challenges. We

Durham Strawberry & Pink Pepper Gin

Design improves sales

Effective design has purpose. To improve communication between your organisation and your audience. Jess (Durham’s Head Distiller) knew that the landscape for gin had changed and knew that to improve the sales of Durham Distillery’s Summer Fruit Cup, they needed a new label

Design Sprint

Here’s a peek at an identity we delivered through a design sprint. Fast paced and built to deliver results, our design sprints help our clients play an integral part in the creative process – and more importantly for their business

Brand Vision Workshop

Why I do this

Growing, pruning, and running a design business After 8 years growing, pruning, and running a design business I want to help other founders find their purpose, and move towards it. For most organisations to achieve their goals they have to

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