PHI PIE Food Branding

We are big fans of Greek food here at Wonderstuff and were delighted to work further with premium food company PHI FOOD, importers of high quality and organic products from carefully selected growers throughout Greece.

PHI Brand Family

Our previous work helped define their brand and vision, and resulted in the creation of the PHI parent company identity and high quality, gold foil-blocked business cards which have provided great standout as well as great feedback for director and founder Ioannis.

Building on this the project has now grown to encompass a family of brands and brand extensions and our latest work for PHI PIE is revealed here.

PHI PIE encompasses a range of delicious hand made filo pastry pies including the popular Spanakopita or spinach pie. The pies are unique in that they are made with 32 layers of filo pastry and taste unlike any other you may have tried.


Aimed at young professionals, and well travelled individuals, who appreciate paying for quality food from the Mediterranean, the branding is anchored in the colours and brightness of Greece which emphasises the origins, yet positions PHI PIE as modern and fresh.

The logo itself not only represents the ‘F’ found in ‘Filo’, but also emphasises the layers of filo that make up the product -resulting in a distinctive, ethnic identity firmly rooted in Greece.

Initial branding work has cascaded into carrier bags, product cards, leaflets and window vinyls.

PHI PIE Window Sticker


If you’re interested in Food Branding, why not take a look at our work for Sri Tea here or email to discuss your next branding project.