Strategy gives direction. Name gives form.
We’ve been working on a project to define the position, name, and identity, for an ambitious new venue in the city centre over the last few months.
With some of the strategic elements and name now in place, the whole project is moving from an idea to a tangible brand.
The position and name impact not only the approach to the brand identity but also the design and feel of the interior, marketing communications – and most importantly – the customer experience.
This is only at the beginning of this brands journey. Want to know how we can bring your brand to life? Get in touch with us here.
Know why. Then do.