Can you even imagine it. I can.


I was talking this week about long term vision and the example I used was this; If the goal is to sell £1 million of cookies, you can create a brand that sells 1 million, £1 cookies.

Or you create a brand that sells 1, £1 million cookie. The goal is the same, but the way to realise it is very different.

Resources (time and money) would be utilised very differently. The two ‘routes’ would be different. Very different. And both would achieve the goal. As the owner of your organisation clarity over what your goal is, and how you will get there, is critical to being able to get your team on board, working toward that vision.

If you haven’t done it for a while, on Monday make sure you share your vision and your ‘route’ with your team. And maybe some cookies too.

Know why. Then do.