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What If Your Supermarket Receipt Revealed Nutritional Info About Your Purchase?

The World Health Organisation predicts that 74 % of men and 64 % of women in the U.K. will be overweight or obese by 2030. An initiative such as this could help shoppers become more aware of their diet choices and curb obesity.

Designer Hayden Peek has proposed a new concept for supermarket receipts that visualise the nutritional data for the products you’ve purchased. Making this resource a part of everyday life ensures busy people don’t need to spend any additional time and effort seeking it out. The method primarily relies on the visual colour reference, rather than the written word and lets anybody quickly glance at their receipt to see how healthy their diet is.

The concept uses the familiar and easy to understand traffic light system already used on product packaging in the U.K. There are sections for calories, sugar, fat, saturated fat and salt, with each coloured in either green, amber or red. These colour-coded labels tell you at a glance if the food has low (green), medium (amber) or high (red) amounts.

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Peek hopes that one of the major supermarkets in the U.K. such as Tesco, Asda or Sainsbury’s steps up and introduces a system like this to help combat the growing obesity problem in the U.K.

Via PSFK.