Canaca

World Street Food

Canaca

World Street Food

Who

Canaca

What

Brand Position, Brand Identity, Signage, Marketing, Printed Materials

Where

North East England

When

2018 — 2019

Who

Canaca


What

Brand Position, Brand Identity, Signage, Marketing, Printed Materials


Where

North East England


When

2018 — 2019


Why

Customer feedback and poor sales confirmed that while Canaca's food was great - the overall customer experience needed attention.

With sales – and confidence in the business – dropping, Somia and Mark approached Wonderstuff to help them explore, define, and communicate the brand and style of food clearly – and build a platform for their goal of future expansion.

Why

Customer feedback and poor sales confirmed that while Canaca's food was great - the overall customer experience needed attention.

With sales – and confidence in the business – dropping, Somia and Mark approached Wonderstuff to help them explore, define, and communicate the brand and style of food clearly – and build a platform for their goal of future expansion.

Canaca logo
Canaca logo

The Opportunity

Trying to stand out in a competitive and growing marketplace.

Canaca has a well-positioned location to capitalise on high passing footfall and a strong local student population. Mixed brand messages and high competition made driving the footfall into the restaurant a challenge.

The Opportunity

Trying to stand out in a competitive and growing marketplace.

Canaca has a well-positioned location to capitalise on high passing footfall and a strong local student population. Mixed brand messages and high competition made driving the footfall into the restaurant a challenge.


The Solution

A strong new position and branding to match.

With a new position explored and agreed Wonderstuff developed a strong visual identity for the brand, a bold and colourful approach, utilising strong typography and illustrations to reflect the World Street Food which Canaca offered, alongside adding a touch of humour to the brand communications.

The Solution

A strong new position and branding to match.

With a new position explored and agreed Wonderstuff developed a strong visual identity for the brand, a bold and colourful approach, utilising strong typography and illustrations to reflect the World Street Food which Canaca offered, alongside adding a touch of humour to the brand communications.

Canaca interior poster and graphics
Canaca Uniform Design
Canaca food on textured printed table
Canaca interior poster and graphics
Canaca Uniform Design
Canaca food on textured printed table

The Client

"Wonderstuff has transformed the image of our restaurant. "

“From lifeless, to a full and energetic brand. Wonderstuff has had a positive impact on our business. We consider Wonderstuff to be a business partner, and hope to work with them for so many successful years to come.”

— Somia Ebid, Owner

The Client

"Wonderstuff has transformed the image of our restaurant. "

“From lifeless, to a full and energetic brand. Wonderstuff has had a positive impact on our business. We consider Wonderstuff to be a business partner, and hope to work with them for so many successful years to come.”

— Somia Ebid, Owner

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