Canaca
World Street Food
Who
Canaca
Canaca
What
Brand Position, Brand Identity, Signage, Marketing, Printed Materials
Brand Position, Brand Identity, Signage, Marketing, Printed Materials
Where
North East England
North East England
Why
Customer feedback and poor sales confirmed that while Canaca’s food was great – the overall customer experience needed attention.
With sales – and confidence in the business – dropping, Somia and Mark approached Wonderstuff to help them explore, define, and communicate the brand and style of food clearly – and build a platform for their goal of future expansion.
The Opportunity
Trying to stand out in a competitive and growing marketplace.
Canaca has a well-positioned location to capitalise on high passing footfall and a strong local student population. Mixed brand messages and high competition made driving the footfall into the restaurant a challenge.
The Solution
A strong new position and branding to match.
The Solution
A strong new position and branding to match.
With a new position explored and agreed Wonderstuff developed a strong visual identity for the brand, a bold and colourful approach, utilising strong typography and illustrations to reflect the World Street Food which Canaca offered, alongside adding a touch of humour to the brand communications.
