Ethical Nutrition

A clean supplement brand that works hard to make us feel amazing whilst protecting our planet.

Why Create

A new identity and a design system for their packaging. We needed to create a design system that could work across multiple products as well as a variety of different packaging types. This design system needed to work with the new identity, and show off their brand to gain more online sales.

The Opportunity

A new brand identity, product identity, packaging design and marketing.

Crafting a compelling narrative around ManAlive!’s unique proposition became a central focus, ensuring that every element of the brand and product branding effectively communicated its overarching mission. Our engagement extended to the design of the packaging, which not only securely encapsulates the product, but also serves as a striking visual testament to ManAlive!’s dedication to quality, empowerment and men’s well-being.

Our Solution

Feel-good patterns and informative labels create the main components of their packaging system.

As a fresh and forward-thinking brand that works hard to protect the planet, we have used a plant-based, colourful, and graphic illustration system that can be continuously built on and grow with the brand. An almost scientifically white label design contrasts the fun background, giving the customer the important information they need about the supplements.

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