Zoe™
A Fitness Supplement for Women
Who
Zoe™
Zoe™
What
Brand Identity and Name
Brand Identity and Name
Where
Online
Online
When
N/A
N/A
Why
Dave wanted to develop a brand, visual identity, and packaging for female focussed sports nutrition.
A start-up company with a new product to develop for market launch. The client understood what they wanted to achieve, but not how to use a brand to achieve it.
The Opportunity
Capturing a space in the women’s supplement industry – and going for it.
Although the market for male fitness supplements is buoyant and crowded,
our client had identified a requirement in the market for a supplement designed for, and aimed at, women.
The Solution
Engaging with a forgotten audience through the use of strategy and design.
A strong name and visual presence was created – designed with industry insight and strategically positioned to engage with an identified audience and capture a space in the market.
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